As the Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP) celebrates its tenth anniversary milestone Regional Testing Day 2016 in Barbados will throw the spotlight on the powerful impact that this movement has had onthe region over the last ten years.

An official Ceremony in Barbados on Friday June 24th, Regional Testing Day 2016, will see  Statements of Commitment by the Hon. Steven Blackett, M.P.
Minister of Social Care, Constituency Empowerment & Community Development and Hon. Cynthia Forde, M.P.
Shadow Minister of Social Care, Family & Community Development, Opposition Barbados Labour Party.

CBMPThe CBMP has over the years worked tirelessly in partnership with Scotiabank, the Pan Caribbean Partnership against HIV/AIDS (PANCAP) and Ministries of Health across the Caribbean. This has resulted in over 70,000 people in 21 countries being tested through this initiative. The goal is to have tested at least 100,000 people in the Caribbean by 2017.

The Ceremony in Barbados on Friday will also highlight the Role of Testing in ending AIDS by 2030 and plans in Barbados for 2016 with a presentation by Dr. Anton Best
Acting Chief Medical Officer. Ms. Dadrina Emmanuel, President of C.E.E.D.
and Mrs. Juliette Bynoe-Sutherland, Executive Director of BFPA will speak on  strategies to End Stigma
and Engage More Communities. The Regional Testing Day Message from India by Mr. Darren Sammy
WI Captain of Champion T20 & LIVE UP Champion will also be unveiled.

The ceremony takes place at the Caribbean Broadcasting Corporation and will start at 10 a.m. Mr. David Noel
Managing Director, Scotiabank Caribbean East will speak to Scotiabank’s Philanthropic Support
for HIV & Ending AIDS
and the Mr. Douglas Hoyte
General Manager, Caribbean Broadcasting Corporation will officially welcome the gathering.

ABOUT SCOTIABANK

Scotiabank has been in the Caribbean and Central America since 1889, operating in 25 countries through nearly 370 branches and has a staff of about 10,160 people serving more than two million customers. Scotiabank is committed to supporting the well-being of communities in which it operates. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2007 the Bank provided more than $43 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services, the arts and culture.  Please visit them at www.scotiabank.com.

 

ABOUT THE CBMP

The Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP), founded in 2006, unites 112 top broadcasters from 24 countries in the region’s first coordinated media response to the pandemic. The Partnership creates a structured framework for sharing information and resources among broadcasters that significantly expands HIV/AIDS-related programming and public education activities across the Caribbean. Member broadcasters deliver HIV/AIDS information free of charge, across a variety of platforms and formats, including targeted public service announcements (PSAs), entertainment, news and public affairs programming, and online resources.

In March 2007, the CBMP launched its campaign LIVE UP: Love. Protect. Respect., – an innovative cross-cutting brand that is the first media-led campaign on HIV/AIDS to reach across the entire Caribbean with one message of hope and possibility in an age of HIV and AIDS. Its core components – radio and television public service ads (PSAs) and the www.iliveup.info website, Facebook Page and YouTube Channel – inspire audiences, especially young people, to consider what is within their power to do to stem the spread of HIV/AIDS. For more information, visit http://www.thecbmp.org and www.iliveup.info.

ENDS